It’s no wonder that colours evoke various emotions. But, do you know the impact of colours on marketing? From influencing buying to establishing trust and creating brand awareness, colours play a significant role in buyers’ decisions. So, the colours you choose for your brand, logo, retail store, and packing can elicit different emotions and responses from your customers, influencing consumer behaviour. That’s why retailers understand the significance of choosing the right colours for their brand.
See, many consumers decide on whether to buy a product or not on a subconscious level. Hence, it’s important to choose the hues that represent your brand and the traits of the products you are selling. That said, we can understand the difficulties in selecting the right colours for your retail space as there are many options to choose from. That’s why we, commercial painters Sydney, have shared some of the best paint colours ideas:-
Paint Colour Ideas for Retail Store
There’s no right, wrong, or particular colour to your retail store. It depends on several factors, including:-
Every business has a group of target customers and tries to connect them to sell their product or offer their service. It’s vital to paint your retail office space according to your target customers, impacting their thought processes. For example, if you are selling baby goods, go for pastel colours, baby blues, pale pinks, and other subtle shades. On the other hand, if you are targeting budget customers, opt for blue colour. Choose bold shades for an impulse purchase.
The Age Group of the Customers
Considering the age group of customers is crucial, especially for retailers targeting different age groups of people in the same store. For example, suppose your store has everything for both adults, kids, and babies. In that case, it’s essential to choose colours that are pleasing to different age groups. While older adults prefer soft and subtle hues, teenagers and adults are likely attracted to bold shades.
Merchandise and Packaging
One of the best ways colour ideas for retail shops is to consider your merchandise and packaging. This will help you create a colourful store that complements the products you are selling.
Consider Paint Colour Trends
Commercial painting Sydney trends come and go. What was trending a few years back would have been outdated now. Hence, it’s important to consider the colour trends in retail stores to stand out from the competitors.
Don’t Overpower It
It’s a good idea to highlight the products when painting your retail space. However, make sure not to overdo and overpower it. For example, you wouldn’t want the colour of your walls to hide the products. Always go for subtle colours to let your products speak for themselves.
Regardless of the product you sell, you want your retail space to match your brand while giving customers a great shopping experience. So choose the colours wisely to create an impact on your target customers.
Need help with painting your retail space? We, commercial painting contractors Sydney, can help you. Our commercial painters Sydney can deliver quality interior and exterior painting service for any retail store. Please give us a call for further details.